Abby M • Coffee Producer and Coffee Roaster • Hawaii, USA

“Having Lee Safar, at Map It Forward, as a business coach and mentor has truly brought a whole new perspective to how we approach the day-to-day operations of our family coffee farm. We knew there was a piece that was holding us back in the exponential growth we knew our farm had the potential of experiencing but couldn’t put our finger on it.


After taking a brave leap in an honest conversation with Lee, a few thoughts were brought to light and we decided to work with Lee to gain clarity in our business. After just a few sessions, the clarity we were looking for was revealed in our core values and fundamentals and we had an action plan in place. With her assertiveness training and a plan in motion, we have seen a mind shift in our team, the day-to-day operations, and growth across the board.


Not only has Lee helped us grow our business by gaining clarity and learning to communicate more effectively - she has played a key role in encouraging me to tap into my confidence and sharpen my skills by offering new tools to support my growth as a successful & assertive businesswoman. The insights and skills she shares with her coffee clients is truly just what the coffee industry needs.

Not only have I gained a great mentor, but also a strong, like-minded colleague who is never afraid to say it to me straight that I love to call a friend!”

-Abby Munoz, Monarch Coffee Farm